Alkai offers a variety of post formats to help you reach different types of audiences—whether they’re new followers, already engaged users, or past users you want to win back. By using a combination of these formats, you can keep your content dynamic and effective for all types of viewers.
Here's how each format can work for you
Vertical Video (9:16)
Best for: Instagram Stories, Reels, TikTok, Facebook Stories, YouTube Shorts, Snapchat.
Why use it? Vertical videos are fantastic for grabbing the attention of new users. These short, mobile-friendly videos are engaging and make your content hard to miss. Perfect for product teasers, event highlights, or quick brand messages, they help build curiosity and interest with a fresh audience.
Square Static Image (1:1)
Best for: Instagram feed, Facebook feed, LinkedIn posts.
Why use it? Square images are perfect for keeping engaged users informed. With a clean fit for most social media feeds, these images are ideal for updates, promotions, or branded content. They keep your existing followers in the loop with important announcements while maintaining a professional look.
Vertical Image (9:16)
Best for: Instagram Stories, Pinterest, Facebook Stories.
Why use it? Vertical images work well for eye-catching content like special offers or infographics. These full-screen visuals are great for keeping engaged users interested and offer enough impact to win back past followers who may have fallen off but are drawn back in by your promotions or deals.
Square Video (1:1)
*Coming soon
Best for: Instagram feed, Facebook feed, LinkedIn posts.
Why use it? Square videos are effective for sharing tutorials, testimonials, or teasers. They’re an easy way to keep engaged users interested and create a connection with your audience. Short, easy-to-consume videos work well in the feed without overwhelming your viewers.
Landscape Video (16:9)
*Coming soon
Best for: YouTube, Facebook, LinkedIn.
Why use it? Landscape videos are perfect for long-time followers or win-back users who are ready for more detailed content. Use this format for interviews, in-depth product demos, or event recaps. It allows you to tell a richer story, ideal for users who already know your brand and want to dive deeper.
Landscape Image (16:9)
*Coming soon
Best for: Facebook, Instagram, LinkedIn, X, Threads.
Why use it? Horizontal images give a polished, professional look to your posts. This format works well for new users who want to see your brand at its best. It’s perfect for ads, blog post links, or company updates, ensuring that your content stands out and leaves a lasting impression.
Why Mix Up Your Formats?
Using a mix of formats helps you target different audiences:
New users are more likely to engage with short, attention-grabbing formats like vertical videos and images.
Engaged users appreciate consistency and updates through square images and videos.
Win-back users need something special to draw them back, like impactful vertical or landscape formats for promotions or longer, informative content.
But don’t worry—Alkai has your back. You don’t have to figure out the strategy yourself. Alkai puts together a content plan with a perfect blend of formats to help you build a stronger, more versatile social media presence that connects with all types of followers.
Need help selecting the right format for your posts?
On the Plan menu, before generating a post idea, you can see the format Alkai has chosen for each day's post. Learn more about changing post formats here.